Google Adwords launches ‘click to call’ only CTA ads

While Google Adwords has offered click-to-call for a while now as part of adword campaigns via extensions, now they have introduced click-to-call with no other actions available. Targeted for mobile (obviously), these new ads will have a description of the company and only allow you to call – you will not be allowed/able to click through to a website. This seems to be a great new way to generate potential customers instead of just letting them land on your landing page. Also, this should do very well with those running pay per call offers.

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